Free Marketing Dissertations - This Is Because They Have Not Been Able To Visualize The Impact Of New
This is because they have not been able to visualize the impact of new technology over the period of years. Today’s fresh grads will adapt technology but yet won’t be able to visualize the impact of the technology introduced a decade later. The manager should be very knowledgeable and also keep a close watch on change in technology.
3) The skill to get the work done by using six sigma to ensure customers satisfaction:-
Today customers not only need the product but they need the right service. When an order is placed by a customer, it is the marketing department who is answerable to them to ensure that the delivery is made on time or as per specification. Marketing department should be able to function as per Six Sigma i.e. minimum variation. Not all marketing managers are well acquainted with such concepts. Variations in delivery or the type of products produced are not accepted by customers and create a very bad name in the market. He should be able to impress the customer by the service which by itself is a competitive advantage in today’s market.
4) The ability to understand research and its uses: -
Misinterpretation of research is a common complain of the Researchers against the marketing managers. The researchers put in day and night in to findings and analysis of the new markets, trends and changes. Most marketing managers do not have the ability to understand the research because they do not have the skill for it. To understand research the managers must have detailed knowledge of all implications of the research. They must also be aware of all the concepts, jargons and the tools and techniques used in the research. To understand research the manager must also be able to think in a similar way like the researchers thought. The marketing managers should also be able to communicate the need of the research properly before its start. He should also have the ability to use the research in the correct way and be able to grasp the best out of it. Misinterpretation of research at that point of time is an absolute waste of money, time and energy.
5) The skill to hire and train junior marketing managers: -
Any company’s success is all about its people. A marketing manager must be able to understand what is needed in the job down the hierarchy so that all strategies are executed efficiently and turn out to be successful. For a successful execution the marketing manager should be able to hire the right people, train them, and communicate the needs of different strategies at different point of times. If working with a separate HRM department he should be able to communicate the skills needed in the human resource of the marketing department. A succession plan is also a must. He must constantly train his subordinates to understand the market and also encourage upward communication to test them. Keeping his junior managers happy in his department is also an important role of the marketing manager.
