Free Management Dissertations - Lagoon Would Like To Know As Much As Possible, About Every Aspect Of The
Lagoon would like to know as much as possible, about every aspect of the product and its market, as they had limited knowledge of the product or the market. Looking at SID, and after careful consideration of the time constraint, we analysed the issues, prioritised the activities and finally decided to focus on identifying the routes to market. We then communicated our focus to Lagoon and they agreed on it. The success of any organisation is influenced by their ability to respond to the competing pressures, there are some strategies which are chosen above the rest in the course of action which follows these could be environment based, resource based or expectations based motives. [Johnson and Scholes (2002), p 362]
Nevertheless, even after the SID analysis, the work to be done didn’t seem to decrease neither get any easier. However, it gave us a clearer route to approach the massive work and a platform for discussion.
We then used SSM concepts to help us create an action plan. SSM is very helpful in that it provides an organized methodology for looking into a messy/problematic situation, and then taking action in order to make improvements to the situation. What we should keep in mind is that, as Peter Checkland mentions, SSM articulates a process of enquiry which leads to the action, but that is not an end point unless you choose to make it one. Taking that action changes the problem situation. Hence enquiry can continue.The first step was to perform a CATWOE Analysis by which the following were identified:
CATWOE Analysis
Customers: Lagoon
Actors: Consultants, Lagoon
Transformation:
Worldview: With market knowledge, Lagoon will be able to formulate a marketing strategy to exploit the Cavity Closures market.
Owners: Lagoon’s managers
Environmental Constraints:
Lack of time
Limited access to industrial information
Lack of technical knowledge in the field
Next we defined the Root Definition of the project, related to the CATWOE analysis, which would in turn guide us in the process of carrying out the transformation mentioned earlier.
Root definition: A Lagoon-owned system to gain market knowledge about the cavity closure opportunities through market research in order for Lagoon to formulate a strategy to exploit this market.
This was formulated using the PQR concept, which is as follows:
P (what): system to gain market knowledge
Q (how): market analysis and research
R (why): formulate marketing strategy
With the use of these analytical models we had a clearer idea about the real situation at Lagoon and how they could be helped with a new strategy in place.
