Free Management Dissertations - Case Study Facts 1. Imagen And Rupert, Who Are Young Professionals, Took A
Case Study
Facts
1. Imagen and Rupert, who are young professionals, took a free vacation from a company called Paradise with the only obligations being that they need to listen to a two hour presentation and tour of the property. The Secondary condition was that there was a cancellation fee of 150 pounds if they cancel in less than 24 hours.
2. Through a contact, Imagen and Rupert knew that the company was going to aggressively sell property/ timeshare to them
3. Imagen and Rupert refused to buy the timeshare.
4. After refusal to buy, Imagen and Rupert were told they were immoral for taking the 600 pound worth vacation without any intention to buy.
5. After leaving Imagen was very upset with the way the company operated as she felt they were intimidating and wants to complain to the Managing Director, Direct Marketing Association, Advertising Standards Authority, and Organization for Time Shares in Europe or the Office of Fair Trading.
Task
Advise Rupert if he should help or discourage Imagen to complain based on ethical reasoning.
Stakeholders
External Stakeholders
1. Rupert and Imagen- Major Stakeholder
As they currently control what is the next step in this situation, they are major stakeholders in the ethical decision. This party’s future actions could possible determine the outcome for Paradise and Giles or the level of consumer education on these free trips.
2. Consumer Population- Major Stakeholder
If Rupert and Imagen are justified in their complaint then the consumer’s rights have been taken advantage of. If this is the case then this makes them a major stakeholder as the result of Rupert and Imagen making a complaint will directly affect the actions of the consumers. The consumers are the stakeholder in this case which are the center for any action (McEwan, 2001).
3. Direct Marketing Association, Advertising Standards Authority, and Organization for Time Shares in Europe or the Office of Fair Trading- Intermediate Stakeholder
As an entity, all these firms are responsible for the protection of consumer rights. They are not directly involved in this situation and are not directly affected by Paradise’s or Rupert and Imagen’s actions but they are the governing bodies for change (Chryssides and Kaler, 1993)
. If it is ethical to complain about Paradises, they need to involve an organization such as the Office of Fair Trade to ensure a solution will be enforced.
4. Media- Minor Stakeholder
The media is not involved in the decision making or outcomes of the situation. What they do hold though is the ability to amplify any actions taken by Rupert and Imagen (Dixon, 2005)
. If Rupert and Imagen decide to complain then it could easily become public if the company is determined to be unjust in their actions. This could become very damaging to their brand if the media decides it is news worthy. The end result could be catastrophic to their sales.
Internal Stakeholders
1.
Dissertations - Free Management Dissertations
