Free Business Dissertations - 1: Introduction J.b. Quinn (1992) Argues That The Producing Power And
1: Introduction
J.B. Quinn (1992) argues that the producing power and economic strength of any organization within the business is more reliant upon its intellectual and service capabilities. This is mainly because of the fact that the information is the critical element that contributes for the growth of an organization in the modern era where there is stiff competition both in the national and international markets. In this report the General Insurance company’s strengths and opportunities are analysed in connection with the intelligent enterprise theory of J.B. Quinn (1992). The following sections provide a critical analysis on the company’s core information management strategy in the light of the above statement.
2: Service competencies
From the case study it is clear that the company pioneers in the providing effective service to its customers in the insurance industry from as early as 1987. This is evident from the company’s successful issue of 250,000 policies and 70% of the human resource under 32 years of age in 1987. Alan M. Kantrow (2001) says that the service competencies of an organization are critical for its sustainable growth in the target market. This is mainly because of the fact that the increase in the competition in the insurance industry, it is imperative to gain strong service competencies in order to differentiate the company from its competitors. The management structure of General Insurance makes it clear that the branch managers have lot of opportunities to develop new products and services in the insurance industry focusing upon their geographical area. This is synonymous with the argument of Cohen, and D. Leventhal (1999) that the service competencies within the organization can be developed focusing upon the branch level competencies with the ability to introduce innovation in the service methods that are successful in a particular geography for the company.
Furthermore, it is also evident from the arguments for G. Hamel and C. K. Prahalad (2001) that the innovation and development in the service competencies is predominantly a derivative of the efficient management of the information or knowledge management within the organization. This makes it clear that an organization should not only deploy efficient information management system but an effective knowledge management system that provides intellectual support for the development of innovative methods to accomplish high level of service competencies.
Alongside, it is also clear from the case study that the main problem faced by the General insurance is that of information overload whereby the branch managers were overloaded with information on the company policies and strategies in hard copies rather than electronic versions.
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