Free Business Dissertations - Unlike Britain, Where Large Supermarkets And Organic Food Stores Exist Even
Unlike Britain, where large supermarkets and organic food stores exist even in small towns, in China these can be found only in big cities like Beijing and Shanghai. Thus organic food is mainly promoted and sold in big cities in China whereas the presence of supermarket chain stores like Tesco, ASDA, Sainsbury’s, Marks & Spencer, Iceland etc. has greatly helped in promoting organic food among shoppers in every part of Britain.
The last two decades has seen the growth of one-stop shopping trend in Great Britain. People prefer more to shop at big grocery stores which can meet their requirements of most products at reasonable prices. In contrast most people in China prefer to shop at small retail outlets and often buy different products from different shops. Therefore companies have to face a greater challenge in marketing and promoting organic foods in China.
Farm shops in Great Britain also play a significant role in promoting organic food by direct sales. Consumers simply have to pay for the weekly or monthly delivery of boxes at their homes. In comparison in China most farm shops provide goods for exports and very little is promoted and sold in the domestic market.
The growth of internet use in Great Britain is another factor that has lead to the increasing awareness of organic food in consumers. Big retailers now carry on a significant amount of business over the web and consumers can shop for food online in the comfort of their homes. On the other hand in China, the use of internet for promoting and selling of organic food is very less and limited to cities like Beijing and Shanghai.
In conclusion, Sunshine Communications believes that there are good prospects of promoting and selling organic food in China. The consumption of organic foods in the domestic market has started to pick up and people in big cities are becoming more aware of the benefits offered by organic foods. The Chinese economy is also becoming more liberalised and there are now few restrictions and low licensing fees for foreign companies. Therefore it is a good time now for a company to enter into the Chinese market. The recommended move will be to enter and establish the company in one of the big cities like Shanghai and Beijing and then try to expand to other parts of the country. Also innovative promotional methods and a high degree of cultural sensitivity will be required to successfully operate in the Chinese domestic market.
BIBLIOGRAPHY
Hamm, U. 2002. Analysis of the European Market for Organic Food (Organic Marketing Initiatives and Rural Development S.): School of Management & Business
Pollard, V. 1997. Where to Buy Organic Food: Soil Association Directory of Farm Shops, Box Schemes and Retailers: Soil Association
Euromonitor Market Reports, 1996. The Market for Packaged Foods in China: Euromonitor Ltd.
WEBSITES
http://www.organicconsumers.org
http://www.fas.usda.gov
http://www.organicts.
Dissertations - Free Business Dissertations
