Free Business Dissertations - In Short Awesome Tv Will Bring New And Challenging Programmes To An Audience
In short Awesome TV will bring new and challenging programmes to an audience tired of the same old diet, an audience that wants to embrace the new consciousness of the 21st Century. The company will ensure that the channel complies to the OFCOM code of practice through holistic programming allowing viewers to watch entertaining, informative and factual programming.
Television programmes will be hosted by a carefully selected team of presenters, some well-known faces with a passion for the subject matter as well as some talented and enthusiastic new faces. Presenters will be freelance and will be supported by the small in-house production team. We see the studios being centred in London where there is a range of presenter talent, goods, services, the main stores and first class technical support services.
The Awesome Channel will be given a strong, authentic and professional look by virtue of taking advantage of the technological advances that have been made with the establishment of virtual reality studios and the ability to quickly create new looks and styles to compliment the on screen presentation. No graphics or style have yet been created. The technical operation and play out facilities will allow for true dynamic remote scheduling of the service.
Market Analysis and Marketing Plan
The channel will have direct access to the 7.5 million plus multi-channel television market in the United Kingdom and Ireland, as well as have the opportunity in accessing the television markets throughout Western and Eastern Europe from the same satellite.
No other channel provides programming exclusively about this sector of the market which can be strongly commercialised, act as an information and promotional tool, yet be interesting and entertaining. The channel will appreciate the need to give a greater quality range of information that will entertain at the same time, as well as give viewers information in an accessible form. The company has taken into consideration the competitive environment and believes there is a strong opportunity for such a product to establish itself and grow especially as it is a unique idea at present.
Additionally, a new survey suggests that digital television penetration in Europe will grow some two and a half times over the next five years. ‘Screen Digest’ (a UK based television research company) says the UK (and Ireland) will continue to do well, with digital TV penetration hitting 90+% in Britain and just a few points less in the Republic of Ireland.
In terms of growth, the number of TV households in the UK is forecast to increase to some 25 million by the end of 2006, with a further increase anticipated to between 25.5 million and 26 million by the end of 2010. (MBD Research 2003/Forrester Research 2002). We are seeing a gradual expansion of advertising and sponsorship revenues, as well as viewership.
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