Free Business Dissertations - " They Observed That Much Previous Theorising Has Been Based On Deductions
" They observed that much previous theorising has been based on deductions metaphorically transferred from theorising about human identities, rather than being based on empirical observations. As such they criticised a number of explanations based on these deductions as theoretically naive and empirically false, and identified the theoretically as well as empirically legitimate ways to conceptualise the corporate identity metaphor.
In the context of Tinco Ltd, the corporate identity can be primarily viewed as functional, with great differences between the management styles of Tinco's organically grown divisions, and the new acquisitions, particularly Mastico, whose plant mangers still identify themselves as being operations managers, and thus think operationally, rather than overall strategically. In order to correct these differences, and ensure that the company obtains and maintains one coherent identity, to which all managers can relate, it is important to concentrate on the three part communications process, using primary communications to ensure that all managers are aware that sales and profits are their responsibility, secondary communications to make them aware of how they can help to control these, and tertiary communications to make them aware of the benefits of being aware of, and reacting to, prrofitability concerns, and also to show them how much better the whole company works and performs if they do.
Tinco-Mastico Vision
A corporate vision should articulate what sets your organisation apart in a way that will help build a competitive edge and influence the behaviour of employees towards accomplishing organisational goals. It should provide clear focus, direction and alignment as well as engage the hearts and minds of employees and make them want to contribute. A commonly shared corporate vision can provide clear direction in decision-making, particularly when tradeoffs among goals become necessary however, if people lack a common picture of the system within which they are operating, it is difficult, if not impossible, to align their actions. As such, Mintzer (2001) claims that: "One of the most important facets of a vision is the power it has to unify people to strive towards a common goal. When a corporate vision becomes more important than an individual's personal agenda, we rise above the turf issues and power struggles that can happen at work." Thus, especially during times of organizational change, or strife, it is crucial that everyone has a shared vision of what the organization seeks to accomplish, and what his or her part is in it, and also that this vision accurately reflect what is expected of everyone.
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