Free Business Dissertations - Strategic Plan 'organisations Don't Plan To Fail, They Fail To Plan.'
STRATEGIC PLAN
'Organisations don't plan to fail, they fail to plan.'
Contents
.
Summary Information
3
Overview of the Organisation’s Present Position
4
Assessment of the External Environment
7
Assessment of the Internal Environment
12
Mission Statement
18
Aims
19
Objectives
20
Implementation -Action Plan
22
Implementation schedule
27
Financial Plan
28
Monitoring Objectives
31
References
32
Summary Information
Name of Organisation:
Motor Store
Legal Structure:
PLC
Name of Chairperson:
Brendan McAnulla
Contact Address:
Tel:
Unit 3
37 Gortrush Industrial Est
Omagh N.Ireland
BT78 5EJ
028 82259900
Bankers:
Bank of Ireland
Accountant:
J. Smith
Solicitors:
M. Murnaghan
Advisors:
Omagh Business Centre
Overview of the Organisation’s Present Position
Motor Store is a newly established company in the auto industry situated in Omagh, Northern Ireland. Its objective is to satisfy local demand for auto parts and to sell products to local garages as well as to the general public. Chairperson Brendan McAnulla will be in charge of the start-up of the store, its daily operations and also be responsible to the board. Financial resources for the company will be supported by the business program run by the Bank of Ireland. In terms of human resources available a skilled workforce drawn from the local and surrounding areas will contribute to the success of the business in terms of both its management and operation functions.
The product ranges to be dealt with by the company can be divided into four categories: car parts including replacements parts such as clutches and maintenance items such as oil/lubricants etc; car entertainment, tools for repair and maintenance and other miscellaneous car care products. The selling of brand products with high levels of recognition in the industry from suppliers such as Delphi, Valeo, Castrol Oil, and Bosch & JVC car audio to a degree positions Motor Store as a company drawing upon an image of quality goods and superior customer service. As Gilbert (1999) points out products are a combination of tangible material and intangible value and as such brand names have significant impacts on the evaluation of intangible assets for products in the minds of customers. Thus it can be said to be useful for a car parts retailer to intermix corporate branding with quality brand goods. Along these lines the company has managed to secure a unique distribution channel of Delphi products.
The major selected methods of selling so far are to be in-store purchases and also mail shots which can support both in-store and mail order purchasing. The store will be located in the Gortrush industrial estate as it is one of the biggest car products exchange centres in Omagh.
