Free Business Dissertations - Executive Summary Go Into Any High Street Bookshop And One Cannot Help But
Executive Summary
Go into any High Street bookshop and one cannot help but notice the increasing amount of shelf-space given over to the fast growing mind, body and spirit sector. Clearly people all over the world have a thirst and desire for knowledge about self-fulfilment, spirituality and well-being and yet there is no dedicated television channel that explores these topics in depth and addresses this burgeoning audience.
The Awesome Channel aims to change all that by broadcasting a new kind of uplifting, positive, and informative programming that is in tune with the global shifts in consciousness. But this doesn’t mean the schedule will be filled with impenetrable discussions and rarefied documentaries, as the channel will always strive to be inclusive without dumbing down or patronising its audience.
The channel will broadcast programmes and deal with topics that terrestrial television won’t transmit as it continues its obsession with make-overs and reality television. Instead we aim to foster the new and experimental in television, to encourage pluralism, provide a favoured place for the untried and encourage innovation in style content perspective and talent on and off screen.
The Business Idea
This proposal is to create a dedicated, high quality digital satellite television shopping channel called The Awesome Channel AC, which is the working title for the project. Its clear purpose is to deliver the first ever full television programming centred on the mind, body and spirit themes as well as taking on issues that cover the environment and the way society co-exists. The Company sees a clear opportunity to launch such a channel firstly in the United Kingdom on the BSKyB platform and then expand into Europe. The brand values and positioning have been expressed in the product positioning part of this plan. It is proposed that the channel will run 24 hours per day, 7 days per week. This plan gives the full top-level financial details, as well as the product positioning, developmental and operational plans for the successful creation of the channel. It is planned to launch on the BSkyB digital platform during the first quarter of 2006.
The channel wants to set new agendas and one of the cornerstones of the schedule will be the Nightly News. But rather than focus on the traditional fare of wars, disasters, murders and politics, the channel will feature an eclectic mix of stories such as the activities of NGOs and charities or Médecins Sans Frontières’ fight against Chegas disease in Nicaragua. We will also make issues such as how the large pharmaceutical companies are trying to use their patronage by getting legislation drafted outlawing herbal remedies front page news instead of lost in oblivion.
The channel will also feature a series of landmark interviews and discussions with high profile thinkers, gurus, and scientists such as Uri Geller.
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