Free Accounting Dissertations - The Measure For The Evaluation Of The Achievement Of This Target Could Be The
The measure for the evaluation of the achievement of this target could be the reduction of the time needed to handle a customer’s requirement. The preparation of the firm’s offers to the clients should also be improved and the two possible ways to test the result are: a) the reduction of the time needed in order to prepare the offers and b) the following limitation of the training to specific products. The achievement of the above targets could help the improvement of the firm’s image to its customers by presenting a well-organized and competitive business. This would also enforce the sense of security of the customer’s rights and interests which is a decisive factor for the success of an enterprise under the current market conditions and especially when referring to the area of financial services.
Wiklund and Shepherd (2003) empirically assessed the relationship between the growth motivation and actual growth, in other words the motivation of the manager of the firm for growth and the growth that is finally achieved. They also explicitly assessed the influence of personal ability on growth using the theory of planned behaviour as a framework from which they empirically investigated the moderating role of resources and opportunities. Growth aspirations are important to small firm growth, but unless the small business manager has access to relevant resources and opportunities, growth will be constrained. Finally, the used the growth of the small business manager’s total business activities as the dependent variable. Given that growth aspirations are an individual level construct, they captured realized growth of all that individual’s businesses. Based on their findings, small firms are categorized along two dimensions; resources and opportunities for growth provides one dimension, and growth aspirations the other. Depending on their position along these two dimensions, four types of small firms are identified: (1) Starting with the firms which both possess the necessary opportunities and resources, and the aspiration to grow, those are the ones that exhibit actual growth, (2) The firms, which have an unused potential since they, if they were motivated, have the ability, resources and opportunity to expand. A relatively large proportion of all small firms are probably in this situation, (3) Firms, which strive for growth but lack certain skills, capital, or other abilities, resources and opportunities, are called constrained and (4) Firms in the fourth category have neither motivation nor abilities or resources for growth, and thus have little potential for growth. All firms are not suited for expansion. Due to limited management abilities, these firms may actually perform better if they remain at a smaller scale.
