Free Accounting Dissertations - *royal Mail Targets Explained: First Class Stamped And Metered Mail Is
*Royal Mail targets explained:
First class stamped and metered mail is ordinary mail stamped or franked for delivery the next day.
Second class stamped and metered mail - as above, for delivery within three days.
First/second class postage paid impression - pre-printed alternative to stamps or franking.
First/second class pre-paid envelopes used for clients to respond to companies in a freepost envelope.
Mailsort 1 - next working day delivery.
Mailsort 2 - delivery in three working days.
Mailsort 3 - delivery in seven working days.
Presstream 1 - next working day delivery for newspapers and magazines sent out at least four times a year. Does not include catalogues, brochures or direct mail.
Presstream 2 - delivery in three working days for newspapers and magazines sent out at least twice a year.
Special delivery - guaranteed next day delivery.
Standard retail parcels - ordinary parcels.
The above table shows the performance target benchmarks and the actual performance. Despite setting benchmarks and performance indicators, Royal Mail failed to hit any of its 15 performance targets in the quarter to June 2004. This led to the closures across post office and a lot of bad publicity, like late and missing post. As reported on BBC’s website,
For the three months to June, just 88.3% of first class letters were delivered the next day, against a target of 92.5%.... More than 1.7 million first class letters were not delivered on time between April and June, Postwatch said, adding that Royal Mail had only exceeded its targets in six of the country's 121 postcode areas.
Thus, despite the efforts made Royal Mail has not successfully been able to meet its targets. Nevertheless, it has taken steps in the right direction, i.e., it is building a culture in its organisation where it is inculcating in its employees that service to customers is important. As it is already known, that bringing about change in the culture of an organisation takes time and the results can only be seen after a while.
As confirmed by the Chief Executive of Royal Mail, Adam Crozier, Royal mail hit 4 out of its 15 performance targets in August. When he took control over the business the only 87.2% of the first class mail was being delivered against the improvement of 88%. Similarly, About 98.5% of second class post in August was being delivered on time, compared with 98.3% in April. The above figures prove that the efforts of Royal Mail to set benchmarks have not been futile. The fact that Royal Mail confirmed to pay out £50m in compensation for late delivery is also a sign that Royal Mail is determined to improve the level of its service.
The efforts made by Royal Mail in the direction to improve it service and maintain its reputation for quality service are commendable. Even though the results have not been as forthcoming as they would have expected, the strategy deployed has been a sensible move.
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